Pets Plus Peptide+ Skin & Coat Care Dog Food

W H Y I S S K I N A N D C O A T HEALTH IMPORTANT ?

A dog’s skin and coat can be perceived as an immediate indicator of their health and wellbeing. A healthy coat is described as soft and shiny, while healthy skin should be smooth, with no breaks in the surface. Canine dermatological disorders have been recognised by veterinary surgeons to be a major issue in small animal practice, with an estimated 15-30% of the dog population worldwide affected by skin conditions (Scott et al., 2001).

The maintenance of a healthy skin and coat is vital to the maintenance of a healthy body. Skin and coat conditions can be complex and can occur due to a number of factors including, but not limited to, stress or illness, hormone imbalances, metabolic problems, parasites (both internal and external) and allergies. Signs of these issues can include red, itchy patches of skin, excessive licking, biting and scratching and in some cases, hair loss, which may cause further irritability and lead to stress for both the pet and its owner.

PEPTIDE+ SKIN AND COAT DIET HELPS THE BODY GET THE BUILDING BLOCKS EASIER

Hydrolysed proteins have been shown to be more readily absorbed from the digestive tract than intact proteins and even individual amino acids. The hydrolysed protein in the Peptide+ Skin & Coat recipe ensures an ideal supply of amino acid building blocks to synthesise key proteins such as keratin, collagen and elastin to maintain and repair the skin and its barrier function. Collagen also plays a significant role in repairing tissue, improving pruritus and healing wounds.

COLLAGEN FOR AGEING SKIN

Animal collagen peptides increase skin collagen content and the ratio of type I to type III collagen, which is associated with improved skin firmness and structure (Song et al., 2017b). In models of chronologically aged skin, marine collagen peptides increased the dermis thickness and total collagen content in the skin.

The development and formulation of the Peptide+ Skin and Coat recipe has centred around the ‘Power of Peptides’ using the latest Freshtrusion HDP technology. Freshtrusion® HDP (Highly Digestible Protein) is the unique process of cooking fresh meat and fish ingredients in the presence of a natural enzyme, which digests (hydrolyses) the protein into a mixture of peptides and free amino acids.